Beating Low Cost Competition: How Premium Brands can respond to Cut-Price Rivals




Author: Adrian Ryans
Type: eBook
Date Released: 2009
Format: pdf
Language: English
Page Count: 272
Isbn10 Code: 0470742976
Isbn13 Code: 9780470745229


Review "...what this book does very well is to act as a checklist of how to gain a significant and meaningful understanding." (Admap, June 2009) From the Inside Flap Beating Low Cost Competition is a practical guide that will help executives in traditional companies develop winning strategies to meet the growing challenge from low cost competitors. Many companies are being severely challenged by low cost competitors – competitors that offer “good enough” products and services at very attractive prices. In many industries the low cost threat is coming from companies based in developing countries, particularly in Asia. Some of these companies have huge, rapidly growing, highly competitive domestic markets, which help to create low cost competitors that can rapidly become formidable challengers for the established Western and other developed market players. In other industries it is home-grown companies, such as Ryanair, Aldi, and ING Direct that are the challengers. Beating Low Cost Competition helps executives develop winning strategies for dealing with the low cost threat. Drawing on examples from both business-to-business and business-to-consumer companies, the book helps executives:Develop a deeper understanding of why the low cost threat is rising to the top of senior managements’ agendaUnderstand the advantages and disadvantages of the three fundamental options traditional companies have to respond to these competitors and to seize new growth opportunities.Learn strategies and tactics from low cost competitors that they might be able to apply to improve the competitiveness of their traditional business.See how some leading companies are coping with some of the key leadership and cultural challenges that companies face in responding to low cost competitors. The insights gained from the book will lead executives to make better and more profitable business decisions.

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